Who We Are?
We, at Raffughar, believe that traditional crafts are sophisticated & have refined over the years.These authentic hand techniques have evolved over a long time and require a proper direction in order to contemporize them. We enjoy working with limitations of crafts and embrace its imperfection and simplicity.
We intend to revive the traditional and natural processes of craft-making in the contemporary global market scenario. We rally forward with DNC as our motto, combining Design, Nature and Crafts to yield a meaningful whole.
Raffughar was founded by Wajahat Rather in 2013. It started with Namda rugs and Pashmina stoles. It was later diversified into apparel.
Products and pricing
Raffughar caters to luxury apparel for both men and women along with a wide variety of pashminas in neutral colours. Their staple range, which comprises of shirts, kurtas and trousers made of handspun handwoven khadi, for both men and women are priced between Rs. 7,000 and Rs. 14,000 whilst their signature exclusive styles which feature garments inspired from museum pieces and traditional costumes of Kashmir such as the pheran, are priced between Rs.18,000 and Rs. 24,000. These styles include varieties of pheran kurta, pheran jackets, and are made using cotton silk fabric which is handwoven by the weavers of Chanderi and West Bengal. Exclusive styles also feature androgynous pieces.
The label has priced its trousers between Rs.10,500 and Rs. 14,500; jackets between Rs. 15,000 and Rs. 38,000; and their pashmina stoles are priced Rs.15,000 onwards.
Brand USP and ideology
Following a zero waste policy, Raffughar is founded on the belief that traditional crafts are sophisticated and have a potential to be adapted into contemporary contexts, constantly delving into the thought of finding a place for the classical Kashmir in contemporary times.
The label draws inspiration for its unique silhouettes from one-of-a-kind museum piece and its pieces are dominated by a neutral colour palette which is inspired from nature.